As a PR Apprentice at Nolia Roots, I was assigned various projects to complete throughout the six month program directed towards building the personal brand of the agency’s founder and CEO, Shelly Hughes.

Attached here are articles I’ve created and published via Shelly’s LinkedIn, reflecting on her podcast, Unearth.

Using iMovie, I enjoy creating content ranging from travel to a simple 'Day in the Life' vlog. Familiarizing myself with video editing platforms and different forms of multimedia will only expand the possibilities embedded in my career field. In addition, I know I will enjoy looking back one day at all the people I've met and the places I've seen through my content.

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Through my Public Relations & Publicity course (MKT 324), my group and I were assigned to build a PR plan for Blayr Bala Cynwyd apartments in Philadelphia, whose rentals are set to open in Spring 2026.

With the guidance of our professor and founder of Maven Communications, we created a successful plan to target retirees and young professionals which was presented at the conclusion of the semester.

For my final business course of my college career, I was tasked to work with a group to create a strategic business plan for a company of our choosing. After selecting Mondelēz, my group navigated many ups and downs after losing a group member mid-semester. Although left to divide up an overload of tasks between three people, getting the opportunity to construct a plan for such a reputable company enabled me to fully understand the costs and benefits of holding a competitive advantage in the food industry.

Assigned to delve into the market of streaming services, my last marketing course allowed me to build digital campaigns and user experiences for Paramount+ to implement for their target persona we dubbed “The Nostalgic Sports Streamer” ahead of Super Bowl LX. This was made possible through group work of conducting extensive surveys and interviews amongst SJU’s student population while gathering streaming service habits and preferences amongst the Gen X and Y populations of each member’s hometown.

My involvement in Saint Joseph University's Student Senate has exposed me to outlets like Canva and BeaverBuilder, but most interestingly, a series of projects following the opening of SJU's new recreation center.

Now uploaded to the Senate Instagram, this MTV Cribs style tour was produced to show students where each amenity is located while designating the function of each space. In response to the tour’s popularity, this series was prolonged even after my tenure.

As a final project for my Integrated Marketing Communications course (MKT 301), myself and four group members developed a subsidiary brand/app inspired by Duolingo, called Geolingo.

While providing users with the opportunity to "Learn and Master the World", Geolingo enhances skills in geography through freemium and gamification features. Using various analysis and research tools touched on in class, my group and I successfully ran an engaging and persuasive campaign, even amongst the excitement of an 8 a.m. class.